{"id":1510,"date":"2016-12-22T09:26:08","date_gmt":"2016-12-22T08:26:08","guid":{"rendered":"https:\/\/curiusagency.com\/?p=1510"},"modified":"2022-07-13T16:17:45","modified_gmt":"2022-07-13T14:17:45","slug":"le-luxe-fait-son-storytelling-de-noel-pour-communiquer-avec-le-consommateur","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/le-luxe-fait-son-storytelling-de-noel-pour-communiquer-avec-le-consommateur\/","title":{"rendered":"Le luxe fait ses contes"},"content":{"rendered":"

L\u2019approche des f\u00eates est une belle occasion pour les marques de luxe d\u2019embarquer le consommateur dans un univers de storytelling f\u00e9\u00e9rique. Si les id\u00e9es cr\u00e9atives sont diff\u00e9rentes les unes des autres, elles semblent toutes aligner leur format sur ceux privil\u00e9gi\u00e9s par internet et les r\u00e9seaux sociaux. Vid\u00e9o, photo, gif\u2026 on emprunte \u00e0 la culture web ses pratiques pour adapter sa communication. Voici une petite s\u00e9lection non exhaustive de ce que le luxe imagine de mieux pour toucher l\u2019esprit d\u2019achat de No\u00ebl sommeillant en chaque consommateur.<\/p>\n

LE LUXE S\u2019AMUSE AVEC MULBERRY<\/strong><\/p>\n

Cette ann\u00e9e, pour Mulberry, It\u2019s What\u2019s Inside That Counts. La marque de luxe nous plonge en pleine tradition british en mettant en sc\u00e8ne de mani\u00e8re ludique une famille jou\u00e9e uniquement par des enfants…<\/p>\n

> Lire la suite de l\u2019article sur notre blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019approche des f\u00eates est une belle occasion pour les marques de luxe d\u2019embarquer le consommateur dans un univers de storytelling f\u00e9\u00e9rique. Si les id\u00e9es cr\u00e9atives sont diff\u00e9rentes les unes des autres, elles semblent toutes aligner leur format sur ceux privil\u00e9gi\u00e9s par internet et les r\u00e9seaux sociaux. Vid\u00e9o, photo, gif\u2026 on emprunte \u00e0 la culture web","protected":false},"author":6,"featured_media":301601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[861],"tags":[46,47,50],"yoast_head":"\nLe blog Inou\u00ef x Curius fait le point sur les marques de luxe<\/title>\n<meta name=\"description\" content=\"Le blog des agences design Inoui x Curius \u00e9voque la strat\u00e9gie des marques de luxe dans leur storytelling envers les consommateurs \u00e0 l\u2019approche de Noel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/le-luxe-fait-son-storytelling-de-noel-pour-communiquer-avec-le-consommateur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le blog Inou\u00ef x Curius fait le point sur les marques de luxe\" \/>\n<meta property=\"og:description\" content=\"Le blog des agences design Inoui x Curius \u00e9voque la strat\u00e9gie des marques de luxe dans leur storytelling envers les consommateurs \u00e0 l\u2019approche de Noel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curiusagency.com\/fr\/le-luxe-fait-son-storytelling-de-noel-pour-communiquer-avec-le-consommateur\/\" \/>\n<meta property=\"og:site_name\" content=\"CURIUS\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-22T08:26:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T14:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2016\/12\/curius-actu-luxe-conte.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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