{"id":16274,"date":"2018-06-15T13:44:43","date_gmt":"2018-06-15T11:44:43","guid":{"rendered":"https:\/\/curiusagency.com\/?p=16274"},"modified":"2022-07-13T16:15:59","modified_gmt":"2022-07-13T14:15:59","slug":"branding-startup-vivatech","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/","title":{"rendered":"Quand on parle branding aux startups&#8230;"},"content":{"rendered":"<p>Notre Curius Tour au Salon <a href=\"https:\/\/vivatechnology.com\/\">Vivatech 2018<\/a> nous a men\u00e9 au coeur de la start-up nation. Parmi les robots et casques VR, nous avons rencontr\u00e9 celles et ceux qui inventent le monde de demain. Apr\u00e8s avoir fait le tour des tendances \u00e9mergentes, nous avons d\u00e9cid\u00e9 d\u2019engager la conversation avec quelques startupers. Notre but ? En savoir plus sur leur vision du branding. De cette journ\u00e9e d&rsquo;\u00e9changes et de rencontres, nous en avons tir\u00e9 quelques conclusions int\u00e9ressantes. Notre conviction quant \u00e0 l&rsquo;indispensable utilit\u00e9 du branding pour cr\u00e9er une marque forte a \u00e9t\u00e9 challeng\u00e9e par une vision centr\u00e9e sur le produit et l&rsquo;exp\u00e9rience utilisateur.\u00a0Une approche qui nous a permis, \u00e0 la fin de la journ\u00e9e, de tirer quelques enseignements et d&rsquo;y m\u00ealer notre approche&#8230;<\/p>\n<h2>R\u00e8gle n\u00b0I : la start-up est la marque<\/h2>\n<ul>\n<li style=\"text-align: left;\">Lorsqu\u2019on interroge les entrepreneurs sur l\u2019importance du branding, les r\u00e9ponses vont dans le m\u00eame sens : oui dans l\u2019id\u00e9e mais dans les faits, c\u2019est le produit qui prime.<\/li>\n<\/ul>\n<table class=\"alignleft\" style=\"height: 351px; width: 758px; background-color: #ffffff; border-color: #ffffff;\" border=\"0\" cellspacing=\"10\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 300.812px;\">\n<td style=\"width: 330px; height: 300.812px; background-color: #f2f2f2;\"><a href=\"http:\/\/www.inouixcurius.com\/wp-content\/uploads\/2018\/06\/curius_blog_skillup.png\"><img loading=\"lazy\" class=\"wp-image-22481 size-full aligncenter\" src=\"http:\/\/www.inouixcurius.com\/wp-content\/uploads\/2018\/06\/curius_blog_skillup.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><\/td>\n<td style=\"width: 392px; height: 300.812px; background-color: #f2f2f2; vertical-align: middle;\">\n<p style=\"text-align: left;\"><span style=\"color: #f31683;\"><strong><span style=\"color: #000000;\">\u00ab\u00a0Lorsque l\u2019on cr\u00e9e une start-up, la premi\u00e8re ann\u00e9e est d\u00e9di\u00e9e \u00e0 95% au produit.<br \/>\n<\/span><\/strong><strong><span style=\"color: #000000;\">C\u2019est par un tr\u00e8s bon produit, une tr\u00e8s bonne technologie et de bons use cases clients\u00a0<\/span><\/strong><strong><span style=\"color: #000000;\">que l\u2019on pourra \u00eatre recommand\u00e9 par des professionnels\u00a0\u00bb.<br \/>\n<\/span><\/strong><\/span><\/p>\n<h5 style=\"text-align: left;\">Nicolas Mutschler,<br \/>\nde <a href=\"https:\/\/www.skillup.co\/\">Skillup<\/a> : application BtB sp\u00e9cialis\u00e9e dans la recherche<br \/>\net la r\u00e9servation de formations professionnelles<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>Un startuper qui lance son produit mise tout dessus avant de penser image de marque.<br \/>\nEt pour cause : la marque, c\u2019est lui.<\/li>\n<\/ul>\n<table class=\"alignleft\" style=\"height: 351px; width: 758px; background-color: #ffffff; border-color: #ffffff;\" border=\"0\" cellspacing=\"10\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 300.812px;\">\n<td style=\"width: 330px; height: 300.812px; background-color: #f2f2f2;\"><a href=\"http:\/\/www.inouixcurius.com\/wp-content\/uploads\/2018\/06\/curius_blog_manomano.png\"><img loading=\"lazy\" class=\"wp-image-22484 size-full aligncenter\" src=\"http:\/\/www.inouixcurius.com\/wp-content\/uploads\/2018\/06\/curius_blog_manomano.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><\/td>\n<td style=\"width: 392px; height: 300.812px; background-color: #f2f2f2;\">\n<p style=\"text-align: left;\"><span style=\"color: #f31683;\"><strong><span style=\"color: #000000;\">\u00ab\u00a0Aujourd\u2019hui, nous n\u2019avons pas de plateforme de marque car nous n\u2019en n\u2019avons pas besoin.<br \/>\nNous incarnons notre marque. Nous ne sommes pas dans un enjeu de dilution de ce que l\u2019on est ou de ce que l\u2019on veut montrer.<br \/>\nNous montrons ce que nous sommes. Et nous attirons les gens qui ont envie d\u2019\u00eatre comme nous ou avec nous\u00a0\u00bb.<br \/>\n<\/span><\/strong><\/span><\/p>\n<h5 style=\"text-align: left;\">Philippe De Chanville,<br \/>\nFondateur de <a href=\"https:\/\/www.manomano.fr\/\">Mano Mano<\/a><\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>R\u00e8gle n\u00b0II : Branding DIY<\/h2>\n<p>L\u2019investissement dans l\u2019image de marque n\u2019est pas nul. Il est juste diff\u00e9rent de celui d\u2019une grosse entreprise. Les moyens sont moins financiers qu\u2019humains et les investissements se comptent en temps et en r\u00e9flexion plus qu\u2019en euro.<\/p>\n<h2>&gt; retrouvez la suite de l&rsquo;article sur notre blog\u00a0<a href=\"http:\/\/www.inouixcurius.com\/quand-on-parle-branding-aux-startups\/\">inouixcurius<\/a><\/h2>\n<p><!--more--><\/p><p>image vignette \u00a9Meero &#8211; Viva Technology 2019<\/p>\n","protected":false},"excerpt":{"rendered":"Notre Curius Tour au Salon Vivatech 2018 nous a men\u00e9 au coeur de la start-up nation. Parmi les robots et casques VR, nous avons rencontr\u00e9 celles et ceux qui inventent le monde de demain. Apr\u00e8s avoir fait le tour des tendances \u00e9mergentes, nous avons d\u00e9cid\u00e9 d\u2019engager la conversation avec quelques startupers. Notre but ? En","protected":false},"author":6,"featured_media":301816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[861],"tags":[72,78,79],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quand on parle branding au start-up : retour du salon Vivatech<\/title>\n<meta name=\"description\" content=\"Notre Curius Tour au Salon Vivatech 2018 nous a men\u00e9 au coeur de la start-up nation. Apr\u00e8s avoir fait le tour des tendances \u00e9mergentes, nous avons d\u00e9cid\u00e9 d\u2019engager la conversation avec quelques startupers. Notre but ? En savoir plus sur leur vision du branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand on parle branding au start-up : retour du salon Vivatech\" \/>\n<meta property=\"og:description\" content=\"Notre Curius Tour au Salon Vivatech 2018 nous a men\u00e9 au coeur de la start-up nation. Apr\u00e8s avoir fait le tour des tendances \u00e9mergentes, nous avons d\u00e9cid\u00e9 d\u2019engager la conversation avec quelques startupers. Notre but ? En savoir plus sur leur vision du branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/\" \/>\n<meta property=\"og:site_name\" content=\"CURIUS\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-15T11:44:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T14:15:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/06\/curius-actu-branding-startups.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eric\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"eric\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/\",\"url\":\"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/\",\"name\":\"Quand on parle branding au start-up : retour du salon Vivatech\",\"isPartOf\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/#website\"},\"datePublished\":\"2018-06-15T11:44:43+00:00\",\"dateModified\":\"2022-07-13T14:15:59+00:00\",\"author\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/08a487b675281991eb2fc0bc627155e7\"},\"description\":\"Notre Curius Tour au Salon Vivatech 2018 nous a men\u00e9 au coeur de la start-up nation. Apr\u00e8s avoir fait le tour des tendances \u00e9mergentes, nous avons d\u00e9cid\u00e9 d\u2019engager la conversation avec quelques startupers. Notre but ? En savoir plus sur leur vision du branding.\",\"breadcrumb\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/curiusagency.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quand on parle branding aux startups&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/curiusagency.com\/fr\/#website\",\"url\":\"https:\/\/curiusagency.com\/fr\/\",\"name\":\"CURIUS\",\"description\":\"Agence cr\u00e9ative et strat\u00e9gique au service des marques.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/curiusagency.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/08a487b675281991eb2fc0bc627155e7\",\"name\":\"eric\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quand on parle branding au start-up : retour du salon Vivatech","description":"Notre Curius Tour au Salon Vivatech 2018 nous a men\u00e9 au coeur de la start-up nation. Apr\u00e8s avoir fait le tour des tendances \u00e9mergentes, nous avons d\u00e9cid\u00e9 d\u2019engager la conversation avec quelques startupers. Notre but ? En savoir plus sur leur vision du branding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/","og_locale":"fr_FR","og_type":"article","og_title":"Quand on parle branding au start-up : retour du salon Vivatech","og_description":"Notre Curius Tour au Salon Vivatech 2018 nous a men\u00e9 au coeur de la start-up nation. Apr\u00e8s avoir fait le tour des tendances \u00e9mergentes, nous avons d\u00e9cid\u00e9 d\u2019engager la conversation avec quelques startupers. Notre but ? En savoir plus sur leur vision du branding.","og_url":"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/","og_site_name":"CURIUS","article_published_time":"2018-06-15T11:44:43+00:00","article_modified_time":"2022-07-13T14:15:59+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/06\/curius-actu-branding-startups.jpg","type":"image\/jpeg"}],"author":"eric","twitter_misc":{"\u00c9crit par":"eric","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/","url":"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/","name":"Quand on parle branding au start-up : retour du salon Vivatech","isPartOf":{"@id":"https:\/\/curiusagency.com\/fr\/#website"},"datePublished":"2018-06-15T11:44:43+00:00","dateModified":"2022-07-13T14:15:59+00:00","author":{"@id":"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/08a487b675281991eb2fc0bc627155e7"},"description":"Notre Curius Tour au Salon Vivatech 2018 nous a men\u00e9 au coeur de la start-up nation. Apr\u00e8s avoir fait le tour des tendances \u00e9mergentes, nous avons d\u00e9cid\u00e9 d\u2019engager la conversation avec quelques startupers. Notre but ? En savoir plus sur leur vision du branding.","breadcrumb":{"@id":"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/curiusagency.com\/fr\/branding-startup-vivatech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/curiusagency.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Quand on parle branding aux startups&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/curiusagency.com\/fr\/#website","url":"https:\/\/curiusagency.com\/fr\/","name":"CURIUS","description":"Agence cr\u00e9ative et strat\u00e9gique au service des marques.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/curiusagency.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/08a487b675281991eb2fc0bc627155e7","name":"eric"}]}},"lang":"fr","translations":{"fr":16274},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/16274"}],"collection":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/comments?post=16274"}],"version-history":[{"count":3,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/16274\/revisions"}],"predecessor-version":[{"id":301817,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/16274\/revisions\/301817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/media\/301816"}],"wp:attachment":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/media?parent=16274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/categories?post=16274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/tags?post=16274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}