{"id":1684,"date":"2017-03-06T12:15:01","date_gmt":"2017-03-06T11:15:01","guid":{"rendered":"https:\/\/curiusagency.com\/?p=1684"},"modified":"2022-07-13T16:17:31","modified_gmt":"2022-07-13T14:17:31","slug":"le-billet-du-luxe-la-mode-engagee","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/le-billet-du-luxe-la-mode-engagee\/","title":{"rendered":"Le billet du luxe"},"content":{"rendered":"

La mode canalise les grandes tendances \u00e0 venir. C\u2019est sur les catwalks que l\u2019on prend le pouls de la soci\u00e9t\u00e9 d\u2019aujourd\u2019hui et que l\u2019on anticipe celui de demain. La derni\u00e8re Fashion Week new-yorkaise l\u2019a encore confirm\u00e9. Cette saison, les marques de luxe explorent leur d\u00e9sir d\u2019\u00e9mancipation, r\u00e9pondant aux aspirations des Millenials, nouvelle cible biberonn\u00e9e aux r\u00e9seaux et \u00e0 la libert\u00e9 d’expression. En qu\u00eate d\u2019exp\u00e9rience et d\u2019authenticit\u00e9, ces nouveaux (et futurs) consommateurs poussent les grands acteurs du secteur \u00e0 s’engager.<\/p>\n

La mode casse ses codes<\/strong><\/p>\n

Les Millenials attendent des marques des prises de risques et de positions audacieuses. La tradition et le patrimoine r\u00e9sonnent moins chez eux que l\u2019engagement pour des causes f\u00e9d\u00e9ratrices. Au fur et \u00e0 mesure, les marques se placent sur l’\u00e9chiquier du militantisme et tentent de s’exprimer sous diff\u00e9rentes formes.<\/p>\n

> Lire la suite de l\u2019article sur notre blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La mode canalise les grandes tendances \u00e0 venir. C\u2019est sur les catwalks que l\u2019on prend le pouls de la soci\u00e9t\u00e9 d\u2019aujourd\u2019hui et que l\u2019on anticipe celui de demain. La derni\u00e8re Fashion Week new-yorkaise l\u2019a encore confirm\u00e9. Cette saison, les marques de luxe explorent leur d\u00e9sir d\u2019\u00e9mancipation, r\u00e9pondant aux aspirations des Millenials, nouvelle cible biberonn\u00e9e aux","protected":false},"author":6,"featured_media":301603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[861],"tags":[46,59],"yoast_head":"\nMode : le luxe casse les codes et devient militant.<\/title>\n<meta name=\"description\" content=\"Les prises de positions politiques, f\u00e9ministes, \u00e9cologiques montrent \u00e0 quel point les marques luxe de mode cherchent \u00e0 s'engager aupr\u00e8s des Millenials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/le-billet-du-luxe-la-mode-engagee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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