{"id":1733,"date":"2017-05-24T17:28:13","date_gmt":"2017-05-24T15:28:13","guid":{"rendered":"https:\/\/curiusagency.com\/?p=1733"},"modified":"2022-07-01T17:05:42","modified_gmt":"2022-07-01T15:05:42","slug":"tgv-lyria-design-global-by-curius","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/tgv-lyria-design-global-by-curius\/","title":{"rendered":"TGV LYRIA : En route avec Curius"},"content":{"rendered":"<p><em>TGV Lyria poursuit sa collaboration avec Curius qui repositionne la marque vers plus de modernit\u00e9 et d\u2019attractivit\u00e9 sur les march\u00e9s fran\u00e7ais et suisse.<\/em><\/p>\n<p>Suite \u00e0 la refonte de son identit\u00e9 en 2008 initi\u00e9e par Curius, cette derni\u00e8re a planch\u00e9 sur un nouveau positionnement, une nouvelle identit\u00e9 visuelle et une campagne de publicit\u00e9 promotionnelle.<\/p>\n<p>Face \u00e0 des acteurs install\u00e9s (compagnies a\u00e9riennes) et de nouveaux arrivants de la mobilit\u00e9 (co-voiturage..), l\u2019objectif de TGV Lyria est de gagner en notori\u00e9t\u00e9 pour rester la marque leader et r\u00e9f\u00e9rente du voyage Franco-Suisse. Sur un march\u00e9 hyper-comp\u00e9titif du voyage, l\u2019entreprise souhaite s\u2019affirmer comme une marque de service r\u00e9solument tourn\u00e9e vers ses clients \u00e0 travers une image plus engag\u00e9e, efficace et attractive.<\/p>\n<p>L\u2019agence a \u00e9labor\u00e9 une plateforme de marque autour de 3 engagements forts \u00ab\u00a0Efficacit\u00e9, Libert\u00e9, S\u00e9r\u00e9nit\u00e9\u00a0\u00bb. Cette id\u00e9e de marque a pilot\u00e9 le travail de l\u2019agence sur l\u2019ensemble de l\u2019identit\u00e9 visuelle et la communication.<\/p>\n<p>Avec un syst\u00e8me graphique simplifi\u00e9 et flexible, pens\u00e9 pour \u00eatre compatible avec l\u2019univers digital,TGV Lyria se dote ainsi de nouveaux codes visuels plus impactants et attractifs\u00a0: couleurs plus vives, pictos et symboles simplifi\u00e9s, choix iconographiques \u00e9pur\u00e9s et en mouvement, permettant ainsi d\u2019installer une marque unique au del\u00e0 de sa double nationalit\u00e9, d\u2019ouvrir le dialogue avec ses divers publics (business, loisir, institutionnelle) et de d\u00e9velopper une plus forte dimension de services.<\/p>\n<p>D\u00e9clin\u00e9e en print et digital\u00a0&#8211; du brand book au dossier de presse, en passant par les pochettes de billet ou des banni\u00e8res web &#8211; le nouveau visage de la marque est \u00e9galement \u00e0 d\u00e9couvrir \u00e0 travers une campagne de publicit\u00e9 (annonce presse et affichage) qui sera visible en France et en Suisse depuis le 18 mars.<\/p>\n","protected":false},"excerpt":{"rendered":"TGV Lyria poursuit sa collaboration avec Curius qui repositionne la marque vers plus de modernit\u00e9 et d\u2019attractivit\u00e9 sur les march\u00e9s fran\u00e7ais et suisse. Suite \u00e0 la refonte de son identit\u00e9 en 2008 initi\u00e9e par Curius, cette derni\u00e8re a planch\u00e9 sur un nouveau positionnement, une nouvelle identit\u00e9 visuelle et une campagne de publicit\u00e9 promotionnelle. Face \u00e0","protected":false},"author":6,"featured_media":301731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[861],"tags":[44],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TGV LYRIA : nouvelle identit\u00e9 et campagne de pub sign\u00e9es Curius<\/title>\n<meta name=\"description\" content=\"TGV Lyria poursuit sa collaboration avec Curius qui repositionne la marque vers plus de modernit\u00e9 et d\u2019attractivit\u00e9 sur les march\u00e9s fran\u00e7ais et suisse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/tgv-lyria-design-global-by-curius\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TGV LYRIA : nouvelle identit\u00e9 et campagne de pub sign\u00e9es Curius\" \/>\n<meta property=\"og:description\" content=\"TGV Lyria poursuit sa collaboration avec Curius qui repositionne la marque vers plus de modernit\u00e9 et d\u2019attractivit\u00e9 sur les march\u00e9s fran\u00e7ais et suisse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curiusagency.com\/fr\/tgv-lyria-design-global-by-curius\/\" \/>\n<meta property=\"og:site_name\" content=\"CURIUS\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-24T15:28:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T15:05:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2017\/05\/tgvlyria-pub.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1980\" \/>\n\t<meta property=\"og:image:height\" content=\"1185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eric\" 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