{"id":1779,"date":"2017-07-06T14:59:53","date_gmt":"2017-07-06T12:59:53","guid":{"rendered":"https:\/\/curiusagency.com\/?p=1779"},"modified":"2022-07-01T17:01:36","modified_gmt":"2022-07-01T15:01:36","slug":"24-sevres-le-bon-marche","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/24-sevres-le-bon-marche\/","title":{"rendered":"La Carte 24 S\u00e8vres"},"content":{"rendered":"<p class=\"p1\">A l&rsquo;occasion de la sortie du nouveau site marchand du groupe LVMH, baptis\u00e9 \u00ab\u00a024 S\u00e8vres\u00a0\u00bb, Curius fait \u00e9voluer le programme de fid\u00e9lit\u00e9 du Bon March\u00e9 et de la Grande \u00c9picerie, renomm\u00e9 \u00ab\u00a0La Carte 24 S\u00e8vres\u201c.<\/p><p class=\"p1\">Apr\u00e8s 4 ann\u00e9es de collaboration avec Le Bon March\u00e9 sur la cr\u00e9ation et l&rsquo;installation de son programme de fid\u00e9lit\u00e9, l&rsquo;agence redynamise son image pour assurer la coh\u00e9rence avec le nouveau site.<\/p><p class=\"p1\">L&rsquo;agence a planch\u00e9 sur la refonte du logo et de l&rsquo;ensemble des supports, dans un style plus vivant et spontan\u00e9. L\u2019objectif est de rendre le programme plus marchand pour l\u2019inscrire dans le sillon de 24 S\u00e8vres : la part belle est donn\u00e9e aux visuels, les produits choisis sont mis en valeur, le contenu est \u00e9ditorialis\u00e9.<\/p><p class=\"p1\">Pour communiquer l&rsquo;image d&rsquo;un luxe quotidien et d\u00e9complex\u00e9, l&rsquo;agence a \u00e9galement d\u00e9fini un ton de voix \u00e0 la fois spontan\u00e9, incitatif et confidentiel. La Lettre, support principal imprim\u00e9 chaque mois \u00e0 environ 150 000 exemplaires, se distingue par un format \u00ab\u00a0journal\u00a0\u00bb. Enfin, les offres et les avantages du programmes sont redesign\u00e9s pour gagner en lisibilit\u00e9 et en efficacit\u00e9.<\/p><p class=\"p1\">En repensant ainsi l&rsquo;identit\u00e9 globale du programme, l&rsquo;agence a su traduire l&rsquo;esprit cr\u00e9atif et avant-gardiste du nouveau site marchand tout en dynamisant sa relation commerciale avec ses clients des 2 magasins historiques.<\/p>","protected":false},"excerpt":{"rendered":"A l&rsquo;occasion de la sortie du nouveau site marchand du groupe LVMH, baptis\u00e9 \u00ab\u00a024 S\u00e8vres\u00a0\u00bb, Curius fait \u00e9voluer le programme de fid\u00e9lit\u00e9 du Bon March\u00e9 et de la Grande \u00c9picerie, renomm\u00e9 \u00ab\u00a0La Carte 24 S\u00e8vres\u201c.Apr\u00e8s 4 ann\u00e9es de collaboration avec Le Bon March\u00e9 sur la cr\u00e9ation et l&rsquo;installation de son programme de fid\u00e9lit\u00e9, l&rsquo;agence redynamise","protected":false},"author":6,"featured_media":302196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[861],"tags":[65,46],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Carte 24 S\u00e8vres : un luxe quotidien et d\u00e9compl\u00e9x\u00e9<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s 4 ans de collaboration, Curius fait \u00e9voluer le programme de fid\u00e9lit\u00e9 du Bon March\u00e9 et de la Grande \u00c9picerie, renomm\u00e9 &quot;La Carte 24 S\u00e8vres\u201c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/24-sevres-le-bon-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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