{"id":1790,"date":"2017-08-30T10:12:32","date_gmt":"2017-08-30T08:12:32","guid":{"rendered":"https:\/\/curiusagency.com\/?p=1790"},"modified":"2022-07-13T16:17:05","modified_gmt":"2022-07-13T14:17:05","slug":"marque-de-curiosite-curius","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/marque-de-curiosite-curius\/","title":{"rendered":"Marque&#8230; de curiosit\u00e9"},"content":{"rendered":"<p><strong>Comment une curiosit\u00e9 savamment orchestr\u00e9e peut-elle rendre les marques plus performantes ? La curiosit\u00e9 est un acte cr\u00e9atif qui peut devenir strat\u00e9gique et cr\u00e9er de la valeur pour le consommateur. Dans le monde des marques, elle ne s\u2019improvise pas. Elle se fabrique et n\u2019a d\u2019int\u00e9r\u00eat que si elle fait vendre in fine. Revenons aux fondamentaux de cet acte involontaire du quotidien.<\/strong><\/p>\n<p>On la suscite, on l\u2019\u00e9veille, on la provoque -souvent involontairement- mais on ne sait jamais comment on la fabrique. La curiosit\u00e9 est \u00e9pisodique, ponctuelle, irr\u00e9guli\u00e8re, calcul\u00e9e ou encore orchestr\u00e9e. R\u00e9flexe inn\u00e9 chez certains, elle est accidentelle chez d\u2019autres. Elle peut \u00eatre un vilain d\u00e9faut dans certains cas, une attitude positive dans d\u2019autres circonstances. Tout est relatif et d\u00e9pend de ce pour quoi elle est utilis\u00e9e.<\/p>\n<p>&gt; La suite de l&rsquo;article est \u00e0 lire <a href=\"http:\/\/www.influencia.net\/fr\/actualites\/art-culture,observatoire-influencia,marque...-curiosite,7662.html?utm_campaign=newsletter-s35-29_08_2017&amp;utm_source=influencia-newsletter&amp;utm_medium=email&amp;utm_content=marque...-curiosite\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Comment une curiosit\u00e9 savamment orchestr\u00e9e peut-elle rendre les marques plus performantes ? La curiosit\u00e9 est un acte cr\u00e9atif qui peut devenir strat\u00e9gique et cr\u00e9er de la valeur pour le consommateur. Dans le monde des marques, elle ne s\u2019improvise pas. Elle se fabrique et n\u2019a d\u2019int\u00e9r\u00eat que si elle fait vendre in fine. Revenons aux fondamentaux","protected":false},"author":6,"featured_media":301813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[66,67],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marque de curiosit\u00e9 : un d\u00e9cryptage de l&#039;agence Curius dans INfluencia<\/title>\n<meta name=\"description\" content=\"Comment une curiosit\u00e9 savamment orchestr\u00e9e peut-elle rendre les marques plus performantes ? 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