{"id":25228,"date":"2018-07-26T12:46:14","date_gmt":"2018-07-26T11:46:14","guid":{"rendered":"https:\/\/curiusagency.com\/?p=25228"},"modified":"2020-12-09T18:55:36","modified_gmt":"2020-12-09T17:55:36","slug":"hoplink-best-ads","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/hoplink-best-ads\/","title":{"rendered":"Revue de presse, Hoplink"},"content":{"rendered":"<p><a href=\"https:\/\/www.bestadsontv.com\/\">Best Ads<\/a> recense le meilleur de la cr\u00e9ation internationale.\u00a0Chaque semaine, le site \u00e9tablit un classement des meilleures campagnes TV, Print, Radio&#8230; La derni\u00e8re en date met en avant\u00a0<a href=\"https:\/\/curiusagency.com\/fr\/projets\/hoplink\/\">Hoplink<\/a> dans la s\u00e9lection <a href=\"https:\/\/www.bestadsontv.com\/ad\/95777\/HOPLINK-New-application-HOPLINK\">Best Interactive<\/a>.<\/p><hr \/><p><strong>\u00ab\u00a0Pour cette nouvelle technologie qui permet de voyager partout avec la m\u00eame carte de trans- port, Curius a trouv\u00e9 le nom, cr\u00e9\u00e9 le logo, d\u00e9fini le positionnement et l\u2019identit\u00e9 visuelle et enfin imagin\u00e9 un kit de communication.<\/strong><\/p>\n<p>Quand la mobilit\u00e9 devient interop\u00e9rable et internationale : Hoplink est un nouveau service qui permet de voyager sans limite ni fronti\u00e8re avec la m\u00eame carte de transport. C\u2019est une solution billettique qui facilite l\u2019interop\u00e9rabilit\u00e9 entre les r\u00e9seaux de transports. C\u2019est l\u2019agence Curius qui a \u00e9t\u00e9 charg\u00e9e du design de ce service novateur. \u00ab\u00a0Il s\u2019agissait d\u2019un sujet tr\u00e8s complexe car il fallait rendre simple une technologie compliqu\u00e9e, expliquer le service de fa\u00e7on claire, avec un discours commun aux diff\u00e9rents acteurs\u00a0\u00bb, note PascalViguier, directeur g\u00e9n\u00e9ral de Curius.\u00a0\u00bb<\/p>\n<p>&gt; La suite est \u00e0 retrouver dans\u00a0 le Design fax <a href=\"http:\/\/www.design-fax.fr\/\">n\u00b01076<\/a><\/p>","protected":false},"excerpt":{"rendered":"Best Ads recense le meilleur de la cr\u00e9ation internationale.\u00a0Chaque semaine, le site \u00e9tablit un classement des meilleures campagnes TV, Print, Radio&#8230; La derni\u00e8re en date met en avant\u00a0Hoplink dans la s\u00e9lection Best Interactive.\u00ab\u00a0Pour cette nouvelle technologie qui permet de voyager partout avec la m\u00eame carte de trans- port, Curius a trouv\u00e9 le nom, cr\u00e9\u00e9 le","protected":false},"author":6,"featured_media":302327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[72,489,81],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Ads : Hoplink dans le TOP 6 de la s\u00e9lection Best Interactive<\/title>\n<meta name=\"description\" content=\"Best Ads recense le meilleur de la cr\u00e9ation internationale.\u00a0Chaque semaine, le site \u00e9tablit un classement des meilleures campagnes TV, Print, Radio... 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