{"id":302046,"date":"2020-12-05T11:48:59","date_gmt":"2020-12-05T10:48:59","guid":{"rendered":"https:\/\/curiusagency.com\/?p=302046"},"modified":"2022-07-13T16:13:55","modified_gmt":"2022-07-13T14:13:55","slug":"les-10-tendances-graphiques-de-2021","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/les-10-tendances-graphiques-de-2021\/","title":{"rendered":"Les 10 tendances graphiques de 2021"},"content":{"rendered":"

Comme chaque ann\u00e9e, La R\u00e9clame pr\u00e9pare un nouveau dossier consacr\u00e9 aux tendances graphiques 2021.<\/p>\n

D\u00e9couvrez la contribution d\u2019Aaron Levin, Directeur de Cr\u00e9ation \u00e0 l’agence, invit\u00e9 \u00e0 s’exprimer au sujet des tendances graphiques \u00e0 venir\u00a0: typographie audacieuse, design militant et centr\u00e9 l’humain, diversit\u00e9…<\/p>\n

Article complet \u00e0 lire ici\u00a0:<\/p>\n

https:\/\/lareclame.fr\/tendances-graphiques-2021-242272<\/a><\/p>

\u00ab\u00a0Design et activisme marchent souvent main dans la main. En <\/span>offrant\u00a0<\/span>au<\/span>\u00a0plus grand nombre des outils de communication simples, puissants, efficaces, facilement appropriables et reproductibles \u00e0 faible co\u00fbt, le designer joue un r\u00f4le majeur dans la visibilit\u00e9 des mouvements sociaux. Les crit\u00e8res que je viens d\u2019\u00e9num\u00e9rer conduisent \u00e0 une esth\u00e9tique sp\u00e9cifique, qui, en envahissant l\u2019espace publique, influence \u00e0 son tour\u00a0<\/span>d\u2019<\/span>autres sph\u00e8res du design, qu\u2019elles soient commerciales, \u00e9ditoriales<\/span>, culturelles ou \u00e9v\u00e9nementielles.<\/span>
\n<\/span>Si je devais parier sur une tendance qui aurait une influence majeure dans les ann\u00e9es \u00e0 venir, ce serait l\u2019\u00e9mergence de toute une nouvelle g\u00e9n\u00e9ration de designers noirs, peu repr\u00e9sent\u00e9s dans les agences, peu entendus dans les conf\u00e9rences et peu vus par le public.<\/span>
\n<\/span>L<\/span>e mouvement Black\u00a0<\/span>Lives<\/span>\u00a0<\/span>Matter<\/span>\u00a0a \u00e9t\u00e9 un catalyseur et une caisse de r\u00e9sonnance pour cette communaut\u00e9 cr\u00e9ative.<\/span>\u00a0<\/span>
\n<\/span>A commencer par \u00ab\u202fl\u2019occupation\u202f\u00bb des rues par le cri de ralliement, peint en<\/span>\u00a0lettres<\/span>\u00a0<\/span>condens\u00e9es<\/span>\u00a0et<\/span>\u00a0surdimensionn\u00e9es<\/span>,\u00a0<\/span>d\u00e9tournant le<\/span>\u00a0jaune signal\u00e9tique routi\u00e8re<\/span>\u00a0<\/span>comme pour mieux l\u00e9gitimer sa pr\u00e9sence.<\/span>
\n<\/span>L\u2019association Fine <\/span>Acts<\/span>\u00a0(fineacts.co), qui se d\u00e9finit comme un \u00ab\u202fterrain de jeu cr\u00e9atif pour changer la soci\u00e9t\u00e9\u202f\u00bb a command\u00e9 24 affiches \u00e0 12 designers noirs comme\u00a0<\/span>Hust<\/span>\u00a0Wilson (<\/span>Johannesbourg<\/span>), Kevin Adams (New York), Adrian\u00a0<\/span>Meadows<\/span>\u00a0(Spartanburg SC), Eso\u00a0<\/span>Tolson<\/span>\u00a0(Memphis) ou\u00a0<\/span>Leandro<\/span>\u00a0Assis (Rio de Janeiro).<\/span>
\n<\/span>D<\/span>es affiches puissantes, en noir et blanc, puis<\/span>a<\/span>nt dans les r\u00e9f\u00e9rences esth\u00e9tiques des Black Panther\u00a0<\/span>(ceux de la lutte pour les droits civiques comme ceux de\u00a0<\/span>Wakanda<\/span>)<\/span>,<\/span>\u00a0<\/span>l<\/span>es pochettes de disque de\u00a0<\/span>Motown<\/span>,\u00a0<\/span>ou<\/span>\u00a0les affiches de l\u2019atelier de s\u00e9rigraphie des Beaux-Arts de mai 68<\/span>.<\/span>
\n<\/span>Un d\u00e9but de r\u00e9ponse \u00e0 la conf\u00e9rence de Maurice Cherry en 2015 qui posait la question \u00ab\u202f<\/span>Where<\/span>\u00a0are the Black Designers\u202f\u00bb\u202f?<\/span> https:\/\/youtu.be\/eBuFCkmyYuA<\/span><\/a>
\n<\/span>Black Star Projects, une plateforme qui c\u00e9l\u00e8bre et soutient les artistes visionnaires BIPOC (Black, Indigenous & People of Color) publie une revue, Seen (https:\/\/www.blackstarfest.org\/seen_pressrelease\/<\/a>), avec une couverture remarquable de Makeba Rainey et un logotype de Jelsen Lee Innocent.\u00a0\u00bb<\/p>\n

\n

Aaron Levin, Directeur de la Strat\u00e9gie Cr\u00e9ative<\/p>

Image \u00a9 blackstarfest.org<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Comme chaque ann\u00e9e, La R\u00e9clame pr\u00e9pare un nouveau dossier consacr\u00e9 aux tendances graphiques 2021. D\u00e9couvrez la contribution d\u2019Aaron Levin, Directeur de Cr\u00e9ation \u00e0 l’agence, invit\u00e9 \u00e0 s’exprimer au sujet des tendances graphiques \u00e0 venir\u00a0: typographie audacieuse, design militant et centr\u00e9 l’humain, diversit\u00e9… Article complet \u00e0 lire ici\u00a0: https:\/\/lareclame.fr\/tendances-graphiques-2021-242272\u00ab\u00a0Design et activisme marchent souvent main dans la","protected":false},"author":9,"featured_media":302482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[72,13],"yoast_head":"\nLes 10 tendances graphiques de 2021 - CURIUS<\/title>\n<meta name=\"description\" content=\"Comme chaque ann\u00e9e, La R\u00e9clame pr\u00e9pare un nouveau dossier consacr\u00e9 aux tendances graphiques 2021. 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