{"id":303778,"date":"2022-01-20T16:09:51","date_gmt":"2022-01-20T15:09:51","guid":{"rendered":"https:\/\/curiusagency.com\/?p=303778"},"modified":"2022-07-01T16:54:21","modified_gmt":"2022-07-01T14:54:21","slug":"bilan-2021-perspectives","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/bilan-2021-perspectives\/","title":{"rendered":"Bilan 2021 &#038; perspectives"},"content":{"rendered":"<h3 class=\"p1\">UN AN APR\u00c8S SA TRANSFORMATION, L\u2019AGENCE DE DESIGN CURIUS DRESSE UN BILAN DE L\u2019ANN\u00c9E \u00c9COUL\u00c9E ET PR\u00c9CISE SES AMBITIONS.<\/h3>\n<p><strong>Point sur l\u2019activit\u00e9<\/strong><br \/>\nSelon Pascal Viguier, Fondateur &amp; CEO Curius : \u00ab Depuis deux ans de crise sanitaire, nous n\u2019avons jamais \u00e9t\u00e9 aussi malmen\u00e9 mais nous avons fait pivoter notre mod\u00e8le vers plus d\u2019exigence strat\u00e9gique et cr\u00e9ative et de synergie, \u00e9largi notre champ d\u2019intervention et cela a port\u00e9 ses fruits. Si nous ne l\u2019avions pas fait avec autant de d\u00e9termination et de r\u00e9silience nous ne serions plus dans la course aujourd\u2019hui. Notre personnalit\u00e9 de marque, notre promesse <a href=\"https:\/\/curiusagency.com\/fr\/agence\/\">Visible ideas,<\/a> et notre \u00e9nergie cr\u00e9ative nous font gagner des comp\u00e9titions face \u00e0 de plus grosses agences. \u00bb<\/p>\n<p>Curius, qui f\u00eatera ses 20 ans en 2023, n\u2019est pas une grosse mais une grande agence au service des marques, compos\u00e9e de grands talents, grands clients, d\u2019une grande cr\u00e9ativit\u00e9 et de grandes ambitions. La sp\u00e9cificit\u00e9 de l\u2019agence reste sa capacit\u00e9 \u00e0 trouver des id\u00e9es transformatrices en projetant vision et cr\u00e9ativit\u00e9 \u00e0 tous les niveaux.<\/p>\n<p><strong>Chiffres cl\u00e9s<\/strong><br \/>\nCurius en 2021 c\u2019est :<\/p>\n<ul>\n<li>68% de hausse du CA entre 2020 et 2021<\/li>\n<li>50% de nouveaux appels entrants<\/li>\n<li>82% de pitchs transform\u00e9s<\/li>\n<li>13 comp\u00e9titions remport\u00e9es dans les secteurs de l\u2019hygi\u00e8ne-beaut\u00e9, de la d\u00e9coration, assurance, finance, \u00e9nergie<\/li>\n<li>3 reconductions en branding : Jeantet, La France Mutualiste, et Le Secours Catholique- Caritas France<\/li>\n<li>Une ouverture vers de nouvelles typologies de clients : game changer, startup et insurtech<\/li>\n<li>6 pitchs en cours<\/li>\n<\/ul>\n<p><strong>P\u00e9rim\u00e8tre d\u2019actions<\/strong><br \/>\nUn p\u00e9rim\u00e8tre d\u2019actions qui se veut plus \u00e9tendu que l\u2019ann\u00e9e pr\u00e9c\u00e9dente au niveau du d\u00e9ploiement de marque (activation, communication, shooting, retail&#8230;). Curius fait \u00e9voluer ses expertises avec de plus en plus d\u2019activation digitale \/ social media, une intensification du motion design, la cr\u00e9ation de plateformes de messages, et d\u2019ateliers strat\u00e9giques\/brand engagement.<\/p>\n<p>\u00c0 noter que 90% des projets de l\u2019agence sont du design global (de la strat\u00e9gie au d\u00e9ploiement design) vs 80% en 2020. D\u2019autre part, Curius r\u00e9fl\u00e9chit \u00e0 de nouvelles offres, ax\u00e9es sur la marque et le social media, en digital un nouvel outil de \u00ab brand center \u00bb en collaboration avec une web agency et de nouvelles strat\u00e9gies commerciales adapt\u00e9es par typologies de projet.<\/p>\n<p><strong>Objectifs 2022<\/strong><br \/>\nCurius continuera \u00e0 combiner un mod\u00e8le d\u2019expertises vertueux en branding (brand strategy, brand identity, brand experience et brand management), digital et communication, poursuivra son organisation en mode projet pour servir au mieux les besoins de ses clients, d\u00e9veloppera son r\u00e9seau de partenaires et prescripteurs, et diversifiera davantage son portefeuille clients dans les univers de l\u2019\u00e9cologie, lifestyle, IT\/fintech, et mobilit\u00e9.<\/p>\n<p>Aussi l\u2019agence fera grandir son \u00e9cosyst\u00e8me pour mieux fertiliser la relation client, continuera \u00e0 revendiquer sa promesse \u00ab <a href=\"https:\/\/curiusagency.com\/fr\/agence\/\">Visible ideas<\/a> \u00bb pour rendre visible l\u2019engagement des marques par le design, et communiquera de mani\u00e8re plus affirm\u00e9e sur ses initiatives RSE et marque employeur.<\/p>\n","protected":false},"excerpt":{"rendered":"UN AN APR\u00c8S SA TRANSFORMATION, L\u2019AGENCE DE DESIGN CURIUS DRESSE UN BILAN DE L\u2019ANN\u00c9E \u00c9COUL\u00c9E ET PR\u00c9CISE SES AMBITIONS. Point sur l\u2019activit\u00e9 Selon Pascal Viguier, Fondateur &amp; CEO Curius : \u00ab Depuis deux ans de crise sanitaire, nous n\u2019avons jamais \u00e9t\u00e9 aussi malmen\u00e9 mais nous avons fait pivoter notre mod\u00e8le vers plus d\u2019exigence strat\u00e9gique et","protected":false},"author":9,"featured_media":303781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[861,363],"tags":[453,645,649,72,48,129,30,44,43,647,100,543,541],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bilan 2021 &amp; perspectives - CURIUS<\/title>\n<meta name=\"description\" content=\"UN AN APR\u00c8S SA TRANSFORMATION, L\u2019AGENCE DE DESIGN CURIUS DRESSE UN BILAN DE L\u2019ANN\u00c9E \u00c9COUL\u00c9E ET PR\u00c9CISE SES AMBITIONS. 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