{"id":304619,"date":"2022-11-10T16:57:38","date_gmt":"2022-11-10T15:57:38","guid":{"rendered":"https:\/\/curiusagency.com\/?p=304619"},"modified":"2023-03-28T17:03:45","modified_gmt":"2023-03-28T15:03:45","slug":"et-si-les-marques-prenaient-leurs-responsabilites","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/","title":{"rendered":"Et si les marques prenaient leurs responsabilit\u00e9s ?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Selon Pascal Viguier, Fondateur &amp; CEO de l\u2019agence\u00a0: \u00ab<strong>\u00a0<\/strong>Dans un contexte de d\u00e9fiance, d\u2019incertitude et de d\u00e9saffection de la part des clients, c\u2019est aux marques de prendre leurs responsabilit\u00e9s pour redonner confiance et devenir plus engageantes. Les marques ont le pouvoir de captiver, mobiliser et le devoir d\u2019\u00e9duquer et de responsabiliser les consommateurs. Pour convaincre, encore faut-il qu\u2019elles aient un engagement \u00e0 rendre visible et en apportent des preuves concr\u00e8tes. C\u2019est pourquoi il est essentiel de d\u00e9passer l\u2019aspect purement business et penser global \u00ab\u00a0people, purpose, planet\u00a0\u00bb. Mais comment connecter ces 3 items sachant que beaucoup d\u2019entreprises n\u2019ont pas de cause \u00e0 d\u00e9fendre ni de purpose ou ne savent pas comment l\u2019exprimer, alors que les clients attendent de conna\u00eetre le pourquoi de leurs actions. Car une marque est une entreprise avec un purpose qui doit apporter du sens sinon elle est une coquille vide qui n\u2019est que transactionnelle. Penser \u00ab\u00a0people first\u00a0\u00bb est un cercle vertueux qui reconna\u00eet la valeur de l\u2019humain dans la qu\u00eate de performance en valorisant l\u2019exp\u00e9rience collaborateur pour mieux solidifier la relation client. Pour retenir et fid\u00e9liser un client il faudra aligner raison d\u2019\u00eatre et acte d\u2019achat pour \u00e9tablir un lien plus fort entre le monde de l\u2019entreprise et celui de la consommation. On ne suscitera pas l\u2019engagement des clients par de belles paroles mais par de v\u00e9ritables contributions aux actions de l\u2019entreprise. Les marques qui se distingueront seront celles qui offriront la possibilit\u00e9 aux clients de devenir acteur d\u2019une cause, car au-del\u00e0 des produits on ach\u00e8te un style, des valeurs et des croyances qui nous correspondent. Moralit\u00e9 il ne suffira pas d\u2019\u00eatre engag\u00e9 pour \u00eatre engageant.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"Selon Pascal Viguier, Fondateur &amp; CEO de l\u2019agence\u00a0: \u00ab\u00a0Dans un contexte de d\u00e9fiance, d\u2019incertitude et de d\u00e9saffection de la part des clients, c\u2019est aux marques de prendre leurs responsabilit\u00e9s pour redonner confiance et devenir plus engageantes. Les marques ont le pouvoir de captiver, mobiliser et le devoir d\u2019\u00e9duquer et de responsabiliser les consommateurs. Pour convaincre,","protected":false},"author":11,"featured_media":304620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[72,30,441,47,913,915,917,543,701],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Et si les marques prenaient leurs responsabilit\u00e9s ? - CURIUS<\/title>\n<meta name=\"description\" content=\"Selon Pascal Viguier, Fondateur &amp; CEO de l\u2019agence\u00a0: \u00ab\u00a0Dans un contexte de d\u00e9fiance, d\u2019incertitude et de d\u00e9saffection de la part des clients, c\u2019est aux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si les marques prenaient leurs responsabilit\u00e9s ? - CURIUS\" \/>\n<meta property=\"og:description\" content=\"Selon Pascal Viguier, Fondateur &amp; CEO de l\u2019agence\u00a0: \u00ab\u00a0Dans un contexte de d\u00e9fiance, d\u2019incertitude et de d\u00e9saffection de la part des clients, c\u2019est aux\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/\" \/>\n<meta property=\"og:site_name\" content=\"CURIUS\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T15:57:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T15:03:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2022\/11\/curius-rp-2022-curius-revue-de-presse-22-06-copie-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"curiusclotilde\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"curiusclotilde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/\",\"url\":\"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/\",\"name\":\"Et si les marques prenaient leurs responsabilit\u00e9s ? - CURIUS\",\"isPartOf\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/#website\"},\"datePublished\":\"2022-11-10T15:57:38+00:00\",\"dateModified\":\"2023-03-28T15:03:45+00:00\",\"author\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/06e87ca367da1e0b9b79c2a1dbb4a790\"},\"description\":\"Selon Pascal Viguier, Fondateur &amp; CEO de l\u2019agence\u00a0: \u00ab\u00a0Dans un contexte de d\u00e9fiance, d\u2019incertitude et de d\u00e9saffection de la part des clients, c\u2019est aux\",\"breadcrumb\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/curiusagency.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Et si les marques prenaient leurs responsabilit\u00e9s ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/curiusagency.com\/fr\/#website\",\"url\":\"https:\/\/curiusagency.com\/fr\/\",\"name\":\"CURIUS\",\"description\":\"Agence cr\u00e9ative et strat\u00e9gique au service des marques.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/curiusagency.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/06e87ca367da1e0b9b79c2a1dbb4a790\",\"name\":\"curiusclotilde\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Et si les marques prenaient leurs responsabilit\u00e9s ? - CURIUS","description":"Selon Pascal Viguier, Fondateur &amp; CEO de l\u2019agence\u00a0: \u00ab\u00a0Dans un contexte de d\u00e9fiance, d\u2019incertitude et de d\u00e9saffection de la part des clients, c\u2019est aux","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/","og_locale":"fr_FR","og_type":"article","og_title":"Et si les marques prenaient leurs responsabilit\u00e9s ? - CURIUS","og_description":"Selon Pascal Viguier, Fondateur &amp; CEO de l\u2019agence\u00a0: \u00ab\u00a0Dans un contexte de d\u00e9fiance, d\u2019incertitude et de d\u00e9saffection de la part des clients, c\u2019est aux","og_url":"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/","og_site_name":"CURIUS","article_published_time":"2022-11-10T15:57:38+00:00","article_modified_time":"2023-03-28T15:03:45+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/curiusagency.com\/wp-content\/uploads\/2022\/11\/curius-rp-2022-curius-revue-de-presse-22-06-copie-scaled.jpg","type":"image\/jpeg"}],"author":"curiusclotilde","twitter_misc":{"\u00c9crit par":"curiusclotilde","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/","url":"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/","name":"Et si les marques prenaient leurs responsabilit\u00e9s ? - CURIUS","isPartOf":{"@id":"https:\/\/curiusagency.com\/fr\/#website"},"datePublished":"2022-11-10T15:57:38+00:00","dateModified":"2023-03-28T15:03:45+00:00","author":{"@id":"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/06e87ca367da1e0b9b79c2a1dbb4a790"},"description":"Selon Pascal Viguier, Fondateur &amp; CEO de l\u2019agence\u00a0: \u00ab\u00a0Dans un contexte de d\u00e9fiance, d\u2019incertitude et de d\u00e9saffection de la part des clients, c\u2019est aux","breadcrumb":{"@id":"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/curiusagency.com\/fr\/et-si-les-marques-prenaient-leurs-responsabilites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/curiusagency.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Et si les marques prenaient leurs responsabilit\u00e9s ?"}]},{"@type":"WebSite","@id":"https:\/\/curiusagency.com\/fr\/#website","url":"https:\/\/curiusagency.com\/fr\/","name":"CURIUS","description":"Agence cr\u00e9ative et strat\u00e9gique au service des marques.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/curiusagency.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/06e87ca367da1e0b9b79c2a1dbb4a790","name":"curiusclotilde"}]}},"lang":"fr","translations":{"fr":304619},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/304619"}],"collection":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/comments?post=304619"}],"version-history":[{"count":3,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/304619\/revisions"}],"predecessor-version":[{"id":304740,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/304619\/revisions\/304740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/media\/304620"}],"wp:attachment":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/media?parent=304619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/categories?post=304619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/tags?post=304619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}