{"id":32943,"date":"2018-09-30T16:53:22","date_gmt":"2018-09-30T14:53:22","guid":{"rendered":"https:\/\/curiusagency.com\/?p=32943"},"modified":"2022-07-01T17:01:54","modified_gmt":"2022-07-01T15:01:54","slug":"la-communication-de-generosite-curius","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/la-communication-de-generosite-curius\/","title":{"rendered":"La communication de g\u00e9n\u00e9rosit\u00e9"},"content":{"rendered":"<p><strong><img loading=\"lazy\" class=\"alignnone size-full wp-image-301379\" src=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/ratp-genereux.gif\" alt=\"\" width=\"800\" height=\"478\" srcset=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/ratp-genereux.gif 800w, https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/ratp-genereux-6x4.gif 6w, https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/ratp-genereux-3x2.gif 3w, https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/ratp-genereux-640x382.gif 640w, https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/ratp-genereux-480x287.gif 480w, https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/ratp-genereux-384x229.gif 384w, https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/ratp-genereux-320x191.gif 320w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/strong><\/p><p><strong>Une d\u00e9marche tourn\u00e9e vers les autres<\/strong><\/p>\n<ul>\n<li>c\u2019est tout d\u2019abord une communication pour faire plaisir<\/li>\n<li>une expression spontan\u00e9e, dans l\u2019int\u00e9r\u00eat d\u2019autrui<\/li>\n<li>une relation de confiance et de sinc\u00e9rit\u00e9<\/li>\n<li>une fa\u00e7on plus d\u00e9contract\u00e9e de cr\u00e9er de l\u2019affinit\u00e9 \u00e0 la marque<\/li>\n<\/ul>\n<p><strong>Une nouvelle mani\u00e8re de communiquer<\/strong><\/p>\n<ul>\n<li>une alternative pour la marque, qui ne soit pas autocentr\u00e9e<\/li>\n<li>une opportunit\u00e9 cr\u00e9ative, sortie du terrain de jeu habituel<\/li>\n<li>une communication sugg\u00e9r\u00e9e plut\u00f4t qu\u2019impos\u00e9e<\/li>\n<li>une attitude d\u2019ouverture et d\u2019engagement<\/li>\n<\/ul>\n<p><strong>Les b\u00e9n\u00e9fices pour la marque<\/strong><\/p>\n<ul>\n<li>augmenter son capital sympathie<\/li>\n<li>changer sa perception, rafra\u00eechir ses codes<\/li>\n<li>renforcer la confiance avec ses publics<\/li>\n<li>explorer de nouveaux territoires de communication<\/li>\n<li>installer une relation plus durable<\/li>\n<li>servir la relation commerciale, impact sur la perception prix<\/li>\n<li>booster une productivit\u00e9 sociale, une intelligence relationnelle<\/li>\n<li>susciter la curiosit\u00e9<\/li>\n<li>une r\u00e9cr\u00e9ation cr\u00e9ative<\/li>\n<\/ul>\n<p>Autant de th\u00e8mes et d\u2019occasions qui permettent de s\u2019exprimer, hors du quotidien de la marque, ex : les voeux, anniversaires, marque employeur, \u00e9v\u00e9nements culturels, etc.<br \/>\nLa r\u00e9ponse Curius : la mise en place d\u2019une m\u00e9thodologie strat\u00e9gique et cr\u00e9ative sous forme de cahiers d\u2019id\u00e9es pour identifier les leviers et opportunit\u00e9s de communiquer diff\u00e9remment.<\/p>\n<p><strong>D\u00e9couvrez les projets g\u00e9n\u00e9reux de Curius<\/strong> : <a href=\"https:\/\/curiusagency.com\/projet\/voeux-2018\/\">RATP<\/a>, Secours Catholique, Le Bon March\u00e9, La Monnaie de Paris.<\/p>\n<p>Ex : Une communication g\u00e9n\u00e9reuse pour <a href=\"https:\/\/curiusagency.com\/projet\/javel-andre-citroen-ratp\/\">RATP &amp; Citro\u00ebn<\/a><br \/>\nPour RATP et Citro\u00ebn, Curius a r\u00e9alis\u00e9 une sc\u00e9nographie culturelle et p\u00e9dadogique sublimant la station Javel-Andr\u00e9 Citro\u00ebn, et qui :<\/p>\n<ul>\n<li>invite les usagers \u00e0 d\u00e9couvrir l\u2019histoire de Citro\u00ebn<\/li>\n<li>rend un trajet plus agr\u00e9able<\/li>\n<li>valorise le patrimoine des deux marques<\/li>\n<li>installe une conversation entre les gens et autour de la marque<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Une d\u00e9marche tourn\u00e9e vers les autres c\u2019est tout d\u2019abord une communication pour faire plaisir une expression spontan\u00e9e, dans l\u2019int\u00e9r\u00eat d\u2019autrui une relation de confiance et de sinc\u00e9rit\u00e9 une fa\u00e7on plus d\u00e9contract\u00e9e de cr\u00e9er de l\u2019affinit\u00e9 \u00e0 la marque Une nouvelle mani\u00e8re de communiquer une alternative pour la marque, qui ne soit pas autocentr\u00e9e une opportunit\u00e9","protected":false},"author":6,"featured_media":301879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[48,59],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La communication de g\u00e9n\u00e9rosit\u00e9 : la nouvelle offre de l&#039;agence Curius<\/title>\n<meta name=\"description\" content=\"L&#039;agence designet branding Curius bas\u00e9e \u00e0 Paris propose une nouvelle mani\u00e8re de communiquer avec g\u00e9n\u00e9rosit\u00e9. 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