{"id":35896,"date":"2018-09-17T16:48:49","date_gmt":"2018-09-17T14:48:49","guid":{"rendered":"https:\/\/curiusagency.com\/?p=35896"},"modified":"2022-07-01T17:05:25","modified_gmt":"2022-07-01T15:05:25","slug":"paris-retail-week-2018","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/","title":{"rendered":"Paris Retail Week 2018"},"content":{"rendered":"

Paris Retail Week<\/a> \u00e9tait l’\u00e9v\u00e9nement professionnel \u00e0 ne pas manquer en cette rentr\u00e9e. Plac\u00e9e sous le signe du \u00ab\u00a0Smart Digital\u00a0\u00bb, cette 4\u00e8me \u00e9dition est revenue sur les grandes tendances du e-commerce et du retail. Retour en quelques donn\u00e9es cl\u00e9s.<\/em><\/p>\n

\n

Que pensent les consommateurs fran\u00e7ais du march\u00e9 ?\u00a0<\/b><\/h2>\n\"\"\n

Les magasins en ligne de plus en plus pl\u00e9biscit\u00e9s\u00a0<\/span><\/strong><\/p>\n

41% estiment pouvoir se passer des magasins physiques<\/p>\n

74% veulent \u00eatre libres de pouvoir r\u00e9aliser un achat \u00e0 tout moment<\/p>\n

56% des 18-24 ans ach\u00e8tent sur leur smartphone comme en magasin<\/p>\n

Les assistants\u00a0vocaux\u00a0facilitent le quotidien\u00a0<\/span><\/strong><\/p>\n

57% le\u00a0pensent<\/p>\n

9 % en poss\u00e8dent un<\/p>\n

Les clients font des achats consciencieux\u00a0<\/span><\/strong><\/p>\n

80% sont sensibles \u00e0 l\u2019impact des produits achet\u00e9s<\/p>\n

1\/3 ne fait pas confiance aux enseignes de distribution<\/p>\n

86% ont le sentiment que les produits du quotidien sont dangereux pour leur sant\u00e9<\/p>\n

Une utilisation des donn\u00e9es personnelles mod\u00e9r\u00e9e\u00a0<\/span><\/strong><\/p>\n

81% se sentent de plus en plus espionn\u00e9s par les marques<\/p>\n

62% sont pr\u00eats \u00e0 payer plus cher pour une gestion \u00e9thique de leurs datas<\/p>\n

\n

Le nouveau consommateur selon Google\u00a0<\/b><\/h2>\n

\u00a0\"\"<\/b><\/h2>\n
    \n
  • \n
      \n
    • \n
        \n
      • \n
          \n
        • Il\u00a0compare cherche \u00e0 \u00eatre surpris en permanence par les marques<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
            \n
          • \n
              \n
            • 18% des Fran\u00e7ais consomment essentiellement depuis leur smartphone. Mobile\u00a0first !<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                \n
              • Les statistiques Google r\u00e9v\u00e8lent des recherches de plus en plus pr\u00e9cises et pointues<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                \n

                L\u2019exp\u00e9rience client doit \u00eatre\u00a0\u00ab\u00a0IN\u00a0\u00bb\u00a0<\/b><\/h2>\n

                \"\"<\/p>\n

                \n

                La conf\u00e9rence \u00ab\u00a0\u00a0coup de coeur\u00a0\u00bb\u00a0\u00a0de l\u2019agence : <\/b><\/h2>\n

                Les millenials chinois, nouvelle cible des marques de luxe<\/b><\/h2>\n

                32% des acheteurs de luxe sont des millenials chinois. Un chiffre qui en dit long sur les mani\u00e8res de consommer \u00e0 travers le monde. Avec une propension \u00e0 acheter trois fois sup\u00e9rieur \u00e0 celle de leurs homologues occidentaux, ils ont devenus en quelques temps une cible privil\u00e9gi\u00e9e pour le secteur.<\/p>\n

                De \u00ab\u00a0L\u2019incroyable histoire du luxe en Chine, digitaliser le commerce haut de gamme pour les millennials\u00a0<\/em>\u00bb, keynote de\u00a0S\u00e9bastien Badault, DG d’Alibaba France, nous avons retenu quelques faits \u00e9tonnants qui marquent cette tendance :<\/p>\n

                  \n
                • \n
                    \n
                  • \n
                      \n
                    • \u00ab\u00a0\u00a0See Now Buy Now\u00a0\u00bb\u00a0\u00a0est un d\u00e9fil\u00e9 de mode aux allures de festival de la consommation : il suffit d\u2019agiter son t\u00e9l\u00e9phone devant sa t\u00e9l\u00e9 ou pendant l’\u00e9v\u00e8nement pour acheter le produit port\u00e9 par le mannequin qui d\u00e9file<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                        \n
                      • \n
                          \n
                        • Sur le site \u00ab\u00a0Luxury Pavillon\u00a0\u00bb d\u2019Alibaba,\u00a0100 Maserati ont \u00e9t\u00e9 vendues en seulement 18\u00a0secondes, et 8 milliards de ventes en une heure lors de la Single\u2019s Day sur le site d’Alibaba !<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                            \n
                          • \n
                              \n
                            • En moyenne, une am\u00e9ricaine peut citer 14 marques de cosm\u00e9tiques. Une chinoise, 20<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                                \n
                              • L’acheteuse de luxe europ\u00e9enne ou am\u00e9ricaine a en moyenne 15 ans de plus que l’acheteuse chinoise<\/li>\n<\/ul>\n<\/li>\n<\/ul>

                                Photo Paris Retail Week 2019 – \u00a9AETHION<\/p>\n","protected":false},"excerpt":{"rendered":"Paris Retail Week \u00e9tait l’\u00e9v\u00e9nement professionnel \u00e0 ne pas manquer en cette rentr\u00e9e. Plac\u00e9e sous le signe du \u00ab\u00a0Smart Digital\u00a0\u00bb, cette 4\u00e8me \u00e9dition est revenue sur les grandes tendances du e-commerce et du retail. Retour en quelques donn\u00e9es cl\u00e9s. Que pensent les consommateurs fran\u00e7ais du march\u00e9 ?\u00a0 Les magasins en ligne de plus en plus","protected":false},"author":6,"featured_media":302422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[861],"tags":[92,37,59,91],"yoast_head":"\nParis Retail Week sous le signe du Smart Digital : un decryptage Curius<\/title>\n<meta name=\"description\" content=\"Sous le signe du "Smart Digital", la Paris Retail Week est revenue sur les grandes tendances du e-commerce et du retail. Retour de l'agence Curius.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris Retail Week sous le signe du Smart Digital : un decryptage Curius\" \/>\n<meta property=\"og:description\" content=\"Sous le signe du "Smart Digital", la Paris Retail Week est revenue sur les grandes tendances du e-commerce et du retail. Retour de l'agence Curius.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"CURIUS\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-17T14:48:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T15:05:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/curius-actu-paris-retail-week.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eric\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"eric\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/\",\"url\":\"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/\",\"name\":\"Paris Retail Week sous le signe du Smart Digital : un decryptage Curius\",\"isPartOf\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/#website\"},\"datePublished\":\"2018-09-17T14:48:49+00:00\",\"dateModified\":\"2022-07-01T15:05:25+00:00\",\"author\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/08a487b675281991eb2fc0bc627155e7\"},\"description\":\"Sous le signe du \\\"Smart Digital\\\", la Paris Retail Week est revenue sur les grandes tendances du e-commerce et du retail. Retour de l'agence Curius.\",\"breadcrumb\":{\"@id\":\"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/curiusagency.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paris Retail Week 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/curiusagency.com\/fr\/#website\",\"url\":\"https:\/\/curiusagency.com\/fr\/\",\"name\":\"CURIUS\",\"description\":\"Agence cr\u00e9ative et strat\u00e9gique au service des marques.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/curiusagency.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/08a487b675281991eb2fc0bc627155e7\",\"name\":\"eric\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paris Retail Week sous le signe du Smart Digital : un decryptage Curius","description":"Sous le signe du \"Smart Digital\", la Paris Retail Week est revenue sur les grandes tendances du e-commerce et du retail. Retour de l'agence Curius.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/","og_locale":"fr_FR","og_type":"article","og_title":"Paris Retail Week sous le signe du Smart Digital : un decryptage Curius","og_description":"Sous le signe du \"Smart Digital\", la Paris Retail Week est revenue sur les grandes tendances du e-commerce et du retail. Retour de l'agence Curius.","og_url":"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/","og_site_name":"CURIUS","article_published_time":"2018-09-17T14:48:49+00:00","article_modified_time":"2022-07-01T15:05:25+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/09\/curius-actu-paris-retail-week.jpg","type":"image\/jpeg"}],"author":"eric","twitter_misc":{"\u00c9crit par":"eric","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/","url":"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/","name":"Paris Retail Week sous le signe du Smart Digital : un decryptage Curius","isPartOf":{"@id":"https:\/\/curiusagency.com\/fr\/#website"},"datePublished":"2018-09-17T14:48:49+00:00","dateModified":"2022-07-01T15:05:25+00:00","author":{"@id":"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/08a487b675281991eb2fc0bc627155e7"},"description":"Sous le signe du \"Smart Digital\", la Paris Retail Week est revenue sur les grandes tendances du e-commerce et du retail. Retour de l'agence Curius.","breadcrumb":{"@id":"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/curiusagency.com\/fr\/paris-retail-week-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/curiusagency.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Paris Retail Week 2018"}]},{"@type":"WebSite","@id":"https:\/\/curiusagency.com\/fr\/#website","url":"https:\/\/curiusagency.com\/fr\/","name":"CURIUS","description":"Agence cr\u00e9ative et strat\u00e9gique au service des marques.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/curiusagency.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/curiusagency.com\/fr\/#\/schema\/person\/08a487b675281991eb2fc0bc627155e7","name":"eric"}]}},"lang":"fr","translations":{"fr":35896},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/35896"}],"collection":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/comments?post=35896"}],"version-history":[{"count":3,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/35896\/revisions"}],"predecessor-version":[{"id":302423,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/posts\/35896\/revisions\/302423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/media\/302422"}],"wp:attachment":[{"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/media?parent=35896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/categories?post=35896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curiusagency.com\/wp-json\/wp\/v2\/tags?post=35896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}