{"id":37567,"date":"2018-09-28T14:09:15","date_gmt":"2018-09-28T12:09:15","guid":{"rendered":"https:\/\/curiusagency.com\/?p=37567"},"modified":"2022-07-13T16:15:41","modified_gmt":"2022-07-13T14:15:41","slug":"generosite-marque-tribune","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/generosite-marque-tribune\/","title":{"rendered":"Pour une communication g\u00e9n\u00e9reuse"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\u00ab\u00a0Lorsque la communication commerciale des marques atteint ses limites, les entreprises ne doivent pas oublier qu&rsquo;une d\u00e9marche de g\u00e9n\u00e9rosit\u00e9 et d&rsquo;altruisme peut les aider \u00e0 marquer les esprits.<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">Fortifier une relation de confiance n&rsquo;a pas de prix. Quand la communication commerciale atteint ses limites et perd de son efficacit\u00e9 a\u0300 cause de son mode r\u00e9p\u00e9titif et lassant, une autre forme de communication peut venir en compl\u00e9ment pour cr\u00e9er une parenth\u00e8se de plaisir, qui change la perception de marque et peut avoir des effets \u00e9tonnamment plus productifs. C\u2019est le cas de la communication g\u00e9n\u00e9reuse, au c\u0153ur d\u2019une d\u00e9marche altruiste, plus r\u00e9ceptive, et qui porte une attention particuli\u00e8re, cr\u00e9\u00e9e de la conversation et des affinit\u00e9s. Elle implique de l\u2019authenticit\u00e9 et \u00e9tablit une relation de qualit\u00e9, bas\u00e9e sur la confiance et la sinc\u00e9rit\u00e9. Elle sollicite l\u2019intelligence collective permettant de partager, via la connaissance, l\u2019histoire de chacun, une vision et des int\u00e9r\u00eats communs.\n<h2>Sugg\u00e9rer, pas imposer<\/h2>\n<p>En compl\u00e9ment de la communication habituelle, inscrite dans la lign\u00e9e du discours de la marque et dans l\u2019efficacit\u00e9 commerciale, la communication g\u00e9n\u00e9reuse va plus loin en s\u2019ouvrant aux hommes et a\u0300 la soci\u00e9t\u00e9.\u00a0\u00bb<\/p>\n<\/div>\n<p>&gt; Le reste de la tribune est \u00e0 retrouver sur le site\u00a0<a href=\"http:\/\/www.strategies.fr\/blogs-opinions\/idees-tribunes\/4017738W\/pour-une-communication-genereuse.html\">Strat\u00e9gies<\/a><\/p>\n<p>&gt; Suivez le lien, on vous parle encore plus de <a href=\"https:\/\/curiusagency.com\/la-communication-de-generosite\/\">g\u00e9n\u00e9rosit\u00e9<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u00ab\u00a0Lorsque la communication commerciale des marques atteint ses limites, les entreprises ne doivent pas oublier qu&rsquo;une d\u00e9marche de g\u00e9n\u00e9rosit\u00e9 et d&rsquo;altruisme peut les aider \u00e0 marquer les esprits. Fortifier une relation de confiance n&rsquo;a pas de prix. Quand la communication commerciale atteint ses limites et perd de son efficacit\u00e9 a\u0300 cause de son mode r\u00e9p\u00e9titif","protected":false},"author":6,"featured_media":302167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[72,381,48,93,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pascal Viguier parle g\u00e9n\u00e9rosit\u00e9 et marque sur Strat\u00e9gies<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gies publie la tribune de Pascal Viguier, CEO de l&#039;agence de design et branding Curius, qui revient sur la g\u00e9n\u00e9rosit\u00e9 appliqu\u00e9e \u00e0 la communication des marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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