{"id":45906,"date":"2018-11-16T19:34:47","date_gmt":"2018-11-16T18:34:47","guid":{"rendered":"https:\/\/curiusagency.com\/?p=45906"},"modified":"2022-07-01T17:05:11","modified_gmt":"2022-07-01T15:05:11","slug":"ux-branding-curius","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/ux-branding-curius\/","title":{"rendered":"UX Branding"},"content":{"rendered":"<p>\u00c0 l\u2019heure du tout UX et du tout branding, les marques perdent en efficacit\u00e9 et en temps de r\u00e9alisation des projets, en menant s\u00e9par\u00e9ment ces deux approches.<\/p>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-46452\" src=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/11\/CURIUX_uxbranding.gif\" alt=\"\" width=\"900\" height=\"506\" \/>\n<p>Pour r\u00e9pondre aux d\u00e9fis de d\u00e9passement des solutions standards, d&rsquo;acc\u00e9l\u00e9ration des processus d&rsquo;innovation, Curius cr\u00e9e un nouveau mod\u00e8le de branding hybride : l\u2019UX BRANDING. La rencontre de ces deux disciplines r\u00e9unies en une seule d\u00e9marche permet de\u00a0mener une r\u00e9flexion strat\u00e9gique et cr\u00e9ative d\u00e8s la phase amont du projet, en pla\u00e7ant la marque et l&rsquo;utilisateur au centre.<\/p>\n<p><strong>NOTRE M\u00c9THODOLOGIE<\/strong><\/p>\n<p>Notre m\u00e9thodologie des <strong>6C<\/strong> permet de r\u00e9aliser des plateformes UX branding directement transposables en solutions design et communication.<\/p>\n<ul>\n<li>Comprendre<\/li>\n<li>Cadrer<\/li>\n<li>Conceptualiser<\/li>\n<li>Cr\u00e9er<\/li>\n<li>Construire<\/li>\n<li>Continuer<\/li>\n<\/ul><p><strong>LES B\u00c9N\u00c9FICES\u00a0<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Optimisation des briefs par la consultation d\u2019une seule expertise globale<\/li>\n<li>Une m\u00e9thodologie de branding plus pragmatique et efficiente, \u00e9largie \u00e0 tous les points de contacts<\/li>\n<li>Un r\u00e9sultat autant profitable \u00e0 la marque qu\u2019a ses utilisateurs qui rend les exp\u00e9riences de marques plus performantes et plus optimales<\/li>\n<li>Une acc\u00e9l\u00e9ration des temps de conception des projets et des processus de d\u00e9cision<\/li>\n<li>R\u00e9duction des co\u00fbts gr\u00e2ce \u00e0 la mutualisation des approches<\/li>\n<li>Un gain en efficacit\u00e9 commerciale, usage et image<\/li>\n<li>Une \u00e9quipe hybride capable de manager ces deux disciplines simultan\u00e9ment<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"\u00c0 l\u2019heure du tout UX et du tout branding, les marques perdent en efficacit\u00e9 et en temps de r\u00e9alisation des projets, en menant s\u00e9par\u00e9ment ces deux approches. Pour r\u00e9pondre aux d\u00e9fis de d\u00e9passement des solutions standards, d&rsquo;acc\u00e9l\u00e9ration des processus d&rsquo;innovation, Curius cr\u00e9e un nouveau mod\u00e8le de branding hybride : l\u2019UX BRANDING. La rencontre de ces","protected":false},"author":6,"featured_media":301868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX branding : le nouveau mod\u00e8le hybride de l&#039;agence Curius<\/title>\n<meta name=\"description\" content=\"L&#039;agence design Curius bas\u00e9e \u00e0 Paris cr\u00e9e un nouveau mod\u00e8le de branding hybride : l\u2019UX BRANDING qui place la marque et l&#039;utilisateur au centre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/ux-branding-curius\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX branding : le nouveau mod\u00e8le hybride de l&#039;agence Curius\" \/>\n<meta property=\"og:description\" content=\"L&#039;agence design Curius bas\u00e9e \u00e0 Paris cr\u00e9e un nouveau mod\u00e8le de branding hybride : l\u2019UX BRANDING qui place la marque et l&#039;utilisateur au centre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curiusagency.com\/fr\/ux-branding-curius\/\" \/>\n<meta property=\"og:site_name\" content=\"CURIUS\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-16T18:34:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T15:05:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curiusagency.com\/wp-content\/uploads\/2018\/11\/curius-actu-ux-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eric\" \/>\n<meta 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