{"id":49276,"date":"2018-12-05T12:34:46","date_gmt":"2018-12-05T11:34:46","guid":{"rendered":"https:\/\/curiusagency.com\/?p=49276"},"modified":"2022-07-13T16:15:11","modified_gmt":"2022-07-13T14:15:11","slug":"carte-blance-severine-viguier-goenaga-ceo-de-l-agence-inoui","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/carte-blance-severine-viguier-goenaga-ceo-de-l-agence-inoui\/","title":{"rendered":"Carte blanche \u00e0 S\u00e9verine Viguier-Goenaga"},"content":{"rendered":"

La cr\u00e9atrice d’Inou\u00ef, la filiale consumer branding de Curius, puise ses inspirations dans les cahiers de tendances, l\u2019illustration et la c\u00e9ramique, mais se nourrit aussi des commerces situ\u00e9s \u00e0 proximit\u00e9 de l\u2019agence.<\/p>\n

Les cahiers de tendances<\/strong><\/p>\n

Mon travail au quotidien n\u2019est pas celui d\u2019une artiste mais d\u2019une observatrice. Pour d\u00e9crypter et observer les grandes tendances consommateurs je m\u2019inspire de reportages et de cahiers de tendances, plus particuli\u00e8rement autour de la food culture. J\u2019adore analyser les envies de nos contemporains et leurs aspirations afin d\u2019en comprendre les fondements. J\u2019ai d\u2019ailleurs mis en place, avec un collectif d\u2019\u00e9tudiant d\u2019HEC baptis\u00e9 Undrglobe, un tour du monde des tendances passant par Berlin, S\u00e9oul, Tokyo et Melbourne. Le but \u00e9tait de d\u00e9velopper quatre grands spots autour des tendances fooding internationales.<\/p>\n

> La suite de l’article est \u00e0 d\u00e9couvrir sur Strat\u00e9gies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La cr\u00e9atrice d’Inou\u00ef, la filiale consumer branding de Curius, puise ses inspirations dans les cahiers de tendances, l\u2019illustration et la c\u00e9ramique, mais se nourrit aussi des commerces situ\u00e9s \u00e0 proximit\u00e9 de l\u2019agence. Les cahiers de tendances Mon travail au quotidien n\u2019est pas celui d\u2019une artiste mais d\u2019une observatrice. Pour d\u00e9crypter et observer les grandes tendances","protected":false},"author":6,"featured_media":302273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[379,103,13],"yoast_head":"\nCarte blanche \u00e0 S\u00e9verine Viguier-Goenaga, cr\u00e9atrice de l'agence Inou\u00ef<\/title>\n<meta name=\"description\" content=\"La cr\u00e9atrice d'Inou\u00ef, la filiale consumer branding de Curius, puise ses inspirations dans les cahiers de tendances, l\u2019illustration et la c\u00e9ramique, mais se nourrit aussi des commerces situ\u00e9s \u00e0 proximit\u00e9 de l\u2019agence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/carte-blance-severine-viguier-goenaga-ceo-de-l-agence-inoui\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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