{"id":53930,"date":"2018-12-19T12:25:35","date_gmt":"2018-12-19T11:25:35","guid":{"rendered":"https:\/\/curiusagency.com\/?p=53930"},"modified":"2022-07-13T16:15:01","modified_gmt":"2022-07-13T14:15:01","slug":"design-branding-interview-curius-fidal-sur-influencia","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/design-branding-interview-curius-fidal-sur-influencia\/","title":{"rendered":"Design branding : l’interview crois\u00e9e Curius \/ Fidal"},"content":{"rendered":"\r\n

Comment communiquer lorsque l\u2019on fait partie de ces secteurs dont la d\u00e9ontologie interdit la pub ? En misant sur la puissance de son identit\u00e9 de marque. D\u00e9monstration avec le cabinet d\u2019avocats Fidal et son agence Curius, qui nous r\u00e9v\u00e8lent dans une interview crois\u00e9e les tenants et les aboutissants d\u2019une refonte globale d\u2019identit\u00e9 de marque.<\/p>\r\n\r\n\r\n

Communiquer pour mieux r\u00e9gner. D\u2019accord mais tout d\u00e9pend de qui on est. Diff\u00e9rentes dispositions juridiques \u00e9noncent en effet l\u2019interdiction pour certains secteurs d\u2019activit\u00e9 d\u2019avoir recours \u00e0 la publicit\u00e9 de mani\u00e8re globale ou mod\u00e9r\u00e9e. Ainsi, m\u00e9decins,\u00a0 cigarettiers, cin\u00e9ma, \u00e9dition et cabinets d\u2019avocats… se retrouvent contraints d\u2019adapter leurs prises de paroles. En France, la communication autour de la profession d\u2019avocat est d\u00e9sormais l\u00e9gale, mais bien \u00e9videmment sous couvert d\u2019une lourde l\u00e9gislation aux mille et une contraintes, et d’une validation finale du\u00a0Conseil de l\u2019Ordre<\/strong>. Alors pour attirer l\u2019attention sur leur particularit\u00e9 et faire bande \u00e0 part avec la concurrence sans tabler sur le bon vieux bouche-\u00e0-oreille, leur identit\u00e9 de marque compte.<\/p>\r\n\r\n\r\n

>Pour lire l’article, rendez-vous sur Influencia<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"Comment communiquer lorsque l\u2019on fait partie de ces secteurs dont la d\u00e9ontologie interdit la pub ? En misant sur la puissance de son identit\u00e9 de marque. D\u00e9monstration avec le cabinet d\u2019avocats Fidal et son agence Curius, qui nous r\u00e9v\u00e8lent dans une interview crois\u00e9e les tenants et les aboutissants d\u2019une refonte globale d\u2019identit\u00e9 de marque.Communiquer pour","protected":false},"author":6,"featured_media":302364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[30],"yoast_head":"\nDesign \/ branding : l'interview crois\u00e9e entre Curius et Fidal sur INfluencia<\/title>\n<meta name=\"description\" content=\"Comment communiquer lorsque l\u2019on la pub l'interdit ? En misant sur l'identit\u00e9 de marque. 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