{"id":998,"date":"2016-03-05T12:19:32","date_gmt":"2016-03-05T11:19:32","guid":{"rendered":"https:\/\/curiusagency.com\/?p=998"},"modified":"2022-07-13T16:17:58","modified_gmt":"2022-07-13T14:17:58","slug":"phygital-selon-curius","status":"publish","type":"post","link":"https:\/\/curiusagency.com\/fr\/phygital-selon-curius\/","title":{"rendered":"Le phygital selon Curius"},"content":{"rendered":"<p>Le phygital, contraction de physique et digital, est sur le devant de la sc\u00e8ne m\u00e9diatique depuis quelques ann\u00e9es. Pr\u00e9sent\u00e9 comme la nouvelle \u00e8re de la consommation offline r\u00e9conciliant les diff\u00e9rents canaux, il est le saint-gr\u00e2al de l\u2019exp\u00e9rience client. Pour autant, personne n\u2019a encore su tirer de r\u00e8gles pr\u00e9cises d\u2019application et ce, pour une bonne raison: le phygital est ins\u00e9parable de la marque, il en d\u00e9pend. La strat\u00e9gie digitale est, de ce fait, indissociable des trois piliers fondateurs d\u2019une marque : l\u2019esth\u00e9tique, l\u2019usage et la vision.<\/p>\n<p><a href=\"http:\/\/www.inouixcurius.com\/le-phygital-selon-curius\/\" target=\"_blank\" rel=\"noopener noreferrer\">&gt; La suite de l&rsquo;article sur notre blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Le phygital, contraction de physique et digital, est sur le devant de la sc\u00e8ne m\u00e9diatique depuis quelques ann\u00e9es. Pr\u00e9sent\u00e9 comme la nouvelle \u00e8re de la consommation offline r\u00e9conciliant les diff\u00e9rents canaux, il est le saint-gr\u00e2al de l\u2019exp\u00e9rience client. Pour autant, personne n\u2019a encore su tirer de r\u00e8gles pr\u00e9cises d\u2019application et ce, pour une bonne raison:","protected":false},"author":6,"featured_media":301598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[861],"tags":[12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le phygital, une tendance d\u00e9crypt\u00e9e par l&#039;agence de design Curius<\/title>\n<meta name=\"description\" content=\"Le blog des agences design Inoui x Curius \u00e9voque le phygital, contraction entre physique et digital, saint-gr\u00e2al de l\u2019exp\u00e9rience client en retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiusagency.com\/fr\/phygital-selon-curius\/\" \/>\n<meta property=\"og:locale\" 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